Our story
Clubland was born from a simple observation: sporting clubs are the heartbeat of Australian communities, yet their digital presence often doesn’t match their real-world impact. We saw clubs struggling with fragmented communications, outdated websites, and an over-reliance on social media platforms they didn’t control.
We knew there had to be a better way.
Our Mission
We’re here to give every sporting club the digital home they deserve. A place where their history, milestones, and club initiatives can thrive online, accessible to everyone in their community regardless of age, location or social media platform of preference.
Our platform brings together the warmth of your local clubhouse with the power of modern digital tools, all hosted directly from your club website.
Our Vision
We see a future where every sporting club, from the smallest regional team to the largest metropolitan club, has a digital presence that matches their community impact. Where club history is preserved, communication is seamless, and young players can safely follow their sporting heroes without needing social media accounts.
Why We’re Different
While other platforms focus on isolated features like event management or team communications, we understand that clubs need a comprehensive solution that brings everything together under one roof. We’ve built Clubland to be:
- Community-First: Designed specifically for sporting clubs and their unique needs
- Future-Ready: Prepared for changing digital landscapes and evolving communication needs
- Inclusive: Accessible to all age groups and tech comfort levels
- Australian-Owned: Built by people who understand local sporting culture
- Always Evolving: Continuously updated based on club feedback and needs
Our Commitment
To every club we partner with, we promise:
- Ongoing platform evolution
- Regular updates and security maintenance
- Dedicated support to ensure your digital clubhouse reflects your club
- A genuine commitment to strengthening local sporting communities
Our Team
As project managers, we are supported by a small but dedicated team of developers and brand storytellers.
We are a collective of specialists passionate about our craft and service delivery to our community sport client partners.
Lauren Mowen
Managing Director
As an experienced Account and Content Manager, my role is to be the day-to-day contact for your club for your digital clubhouse and Clubland. My focus is ensuring the delivery of committed support and optimisation of the Easts Clubland partnership.
Jack Lindsay
Product Owner & Account Manager
Jack Lindsay is a Product Owner & Account Manager who specialises in helping clubs build digital solutions that actually work for their members. With experience leading commercial operations for British Cycling and delivering platforms for organisations like Australian Defence, Jack knows how to take a club’s vision for their digital clubhouse and turn it into reality—leading the charge with our dev team to bring the tech vision to life while balancing what members need with what’s technically possible. He’s here to guide you through the process, keep things on track, and make sure your digital home feels as welcoming as your physical one.
Partner With Us
Whether you’re a small regional club or a large metropolitan sporting organisation, we’re here to help you build a digital home that your community deserves.
Let’s work together to create a stronger, more connected sporting future.
Integration Partner
