Last week, Clubland Australia made its mark at the National Sports Convention in Melbourne, participating in the premier gathering of Australia’s sports and recreation industry. With over 2,000 delegates from clubs, sporting bodies, councils, and federal government in attendance, the two-day conference provided an exceptional platform for industry connection and innovation.
Exhibition Success and Industry Interest
Making our debut as exhibitors at the convention, Clubland’s presence generated significant interest from delegates eager to learn about our digital clubhouse solutions. The response from the sports and recreation community was overwhelmingly positive, with numerous meaningful conversations about how technology can transform club operations and member engagement.
Our digital clubhouse platform resonated strongly with delegates who recognised the potential for technology to streamline club management, enhance member experiences, and drive participation growth across the sector.
Speaking on Technology and Club Growth
On day two of the conference, Managing Director Lauren Mowen took the stage to address the critical topic of using technology to grow club participation and capacity. Her presentation highlighted how digital solutions can remove barriers to participation, improve operational efficiency, and create more engaging experiences for club members.
Lauren’s insights into the evolving landscape of sports club management and the role of technology in building sustainable, thriving communities were well-received by the diverse audience of industry professionals.
Innovation Award Recognition
The highlight of our convention experience came on the afternoon of day one when Clubland Australia was announced as the recipient of the Australian Sport, Recreation & Play ‘Innovation Awards’ in the Technology category. This prestigious recognition validates our commitment to developing cutting-edge solutions that address real challenges facing sports clubs and recreation organisations across Australia.
The award reflects not only our technological innovation but also our deep understanding of the sports and recreation sector’s unique needs and challenges.
Industry Reflections
Lauren Mowen, Managing Director: “The National Sports Convention reinforced our belief that the Australian sports and recreation sector is ready for digital transformation. The enthusiasm and engagement we witnessed from delegates across all levels of the industry was inspiring. Receiving the Innovation Award was incredibly humbling, but more importantly, it highlighted the real need for solutions like ours. The conversations we had over the two days have given us invaluable insights into how we can continue to evolve our platform to better serve clubs and their communities.”
Rob Duncan, CTO: “From a technical perspective, the convention provided fascinating insights into the diverse technological needs across different sports and recreation environments. The feedback we received on our digital clubhouse platform was overwhelmingly positive, with delegates particularly impressed by our ability to integrate seamlessly with all league data platforms. This integration capability makes us a differentiated solution that is genuinely suitable for all codes – from grassroots community clubs to elite sporting organisations. Delegates appreciated that our platform doesn’t force clubs to change their existing data systems, but rather works with what they already have in place. The Innovation Award recognition validates our technical approach and reinforces our commitment to building solutions that truly make a difference to club operations. The quality of discussions and the level of industry expertise present at the convention was exceptional.”
Looking Forward
Our participation in the National Sports Convention has strengthened our resolve to continue innovating in the sports technology space. The connections made, insights gathered, and recognition received will undoubtedly shape our future development priorities as we work to support more clubs in their digital transformation journey.
Acknowledgments
We extend our heartfelt thanks to the organisers of the National Sports Convention for delivering such an industry-leading event. The quality of the program, the diversity of delegates, and the professional execution of the entire convention created an environment where meaningful connections and genuine innovation could flourish.
The convention stands as a testament to the strength and forward-thinking nature of Australia’s sports and recreation sector, and we’re proud to have been part of such an important industry gathering.
Clubland Australia is dedicated to building digital clubhouses that transform how sports clubs operate and engage with their communities. Our award-winning platform helps clubs streamline operations, enhance member experiences, and drive sustainable growth.
